I have been speaking in auditoriums filled with budding entrepreneurs for years – nowadays they seem to call them ’Start Ups.’ Wikipedia says “an entrepreneur perceives a new business opportunity and often exhibits biases in her perception and subsequent decision to exploit the opportunity.” Not quite sure what this means, but what I do know is this. First and foremost, I have always been an entrepreneur. I have never had the inclination to work for anyone else, but myself. This means basically that you have the entire responsibility for the success or failure of your venture. Last night I gave this subject of entrepreneurship a great deal of thought. I was sitting at my long kitchen table sticking labels on 400 lavender body oil bottles that had just arrived from my farm in Italy. Someone forgot to put the labels on properly, so guess who is up at midnight doing the tedious job?
Last week I spoke to an excited group of young ‘entrepreneurs’ in Alberta about my '10 Commandments for Success.’ I looked out over the
sea of hundreds of eager businesswomen as they stared back hoping to catch at least a nibble of wisdom to help them fulfill their own
dreams. I wondered if they really knew what they were getting themselves into. They often ask if it gets easier.
Starting a new venture is the most exciting stage. The ideas are thrown around, the enthusiasm, the passion. All these ingredients are necessary. They
are the fuel to get that venture off the ground. Then the work begins. As I sat into the wee hours putting on those super sticky labels while stripping
off the top layer of skin from the tip of each finger, the question of why am I doing this never really crosses my mind. A true entrepreneur puts
in the endless hours because they love and believe in what they do. I believed 20 years ago that every mum at home wanted to stencil their living
room or grab a sponge and splatter their walls with paint. I never listened to the naysayers – I just bulldozed forward. I did well out of those
thousands of painted walls. The number one question asked at my Girls Getaway in Tuscany is ‘why’. Why am I doing this? Why do I fill my new, gorgeous,
Tuscan villa with strangers? Well,
AND YES FOR EVERYONE WAITING FOR THE OLIVE OIL AND LAVENDER OIL THEY’VE ORDERED – IT IS COMING – I JUST NEED TO FINISH THE LABELS!!