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The ENTREPRENEUR - THE PERILS & THE PEARLS

Debbie Travis - Friday, November 27, 2015

 

  

I have been speaking in auditoriums filled with budding entrepreneurs for years – nowadays they seem to call them ’Start Ups.’ Wikipedia says “an entrepreneur perceives a new business opportunity and often exhibits biases in her perception and subsequent decision to exploit the opportunity.” Not quite sure what this means, but what I do know is this. First and foremost, I have always been an entrepreneur. I have never had the inclination to work for anyone else, but myself. This means basically that you have the entire responsibility for the success or failure of your venture. Last night I gave this subject of entrepreneurship a great deal of thought. I was sitting at my long kitchen table sticking labels on 400 lavender body oil bottles that had just arrived from my farm in Italy. Someone forgot to put the labels on properly, so guess who is up at midnight doing the tedious job? me , the entrepreneur. Then this evening, guess who gave a talk about the wonders of Extra Virgin olive oil to a group of lawyers at a fabulous new olive oil shop (Olives en Folie) owned by a good friend, a favour for her new venture.. yup . . me the entrepreneur. And any day now that same entrepreneur will be helping send out 800 bottles of my organic olive oil that I picked by hand, drove to the olive press and organized the Fedex across the pond. This is all at the same time as I have been shooting my documentary Dolce Debbie, help design my new furniture line at Sears, develop a wonderful DT Pinot Grigio for the LCBO and run my production company. That is what entrepreneurs do basically everything.

 

Last week I spoke to an excited group of young ‘entrepreneurs’ in Alberta about my '10 Commandments for Success.’ I looked out over the sea of hundreds of eager businesswomen as they stared back hoping to catch at least a nibble of wisdom to help them fulfill their own dreams. I wondered if they really knew what they were getting themselves into. They often ask if it gets easier. . it doesn’t. A born entrepreneur doesn’t sit back when the business takes off, they are always onto the next idea.  


Starting a new venture is the most exciting stage. The ideas are thrown around, the enthusiasm, the passion. All these ingredients are necessary. They are the fuel to get that venture off the ground. Then the work begins. As I sat into the wee hours putting on those super sticky labels while stripping off the top layer of skin from the tip of each finger, the question of why am I doing this never really crosses my mind. A true entrepreneur puts in the endless hours because they love and believe in what they do. I believed 20 years ago that every mum at home wanted to stencil their living room or grab a sponge and splatter their walls with paint. I never listened to the naysayers – I just bulldozed forward. I did well out of those thousands of painted walls. The number one question asked at my Girls Getaway in Tuscany is ‘why’. Why am I doing this? Why do I fill my new, gorgeous, Tuscan villa with strangers? Well, it's quite simple. I love it. I love it more now than painting someone’s walls or making television shows now. I am like Madonna – I have reinvented myself. I firmly do believe that if you have a passion for what you do (which may change over the years) you will be successful. You may not make millions but you will wake each day invigorated with new ideas and plans. You will fall asleep exhausted yet exhilarated because your day has been filled doing what you adore. You will cry from your mistakes and scream at the constant challenges. You will feel painfully guilty about the times you missed with your kids, the lunches not taken with girlfriends. These are the ‘ perils’ but the ‘ pearls’ are numerous, solid and shiny. You will feel just as thrilled from the sale of a single item as you are from that big corporate deal. Your passion will rub off on your children and your friends and it will inspire them to follow their own dreams and that in itself is the gift of success.


AND YES FOR EVERYONE WAITING FOR THE OLIVE OIL AND LAVENDER OIL THEY’VE ORDERED – IT IS COMING – I JUST NEED TO FINISH THE LABELS!!


  

 

PLUMP & JUICY

Debbie Travis - Thursday, October 08, 2015

 

 

The intense heat of our Tuscan summer has now cooled, the leaves begin to turn, the walnuts drop continuously from their branches, the fig trees continue to fruit and our pomegranates burst open, ripe with luscious seeds. It is autumn here in Tuscany in all its splendor.

 

Our land is dotted with 800 olive trees, some as old at 700 years, some wee babies, which are full with plump black and green olives. They are elegant and serene as they wait their turn to be picked. They remind me of groups of people chatting quietly away during these last warm days of the year. The young ones are small yet robust, like a playground full of pre-schoolers, the ancient ones regal and seemingly in charge, lording over the masses. They whisper in a rhythmic sway under light winds as their leaves twist skywards showing off their silvery underskirts. It's a beautiful sight.

 

In two weeks our olive tree orchards will be filled with the sound of our own chatter and laughter as friends, family and guests throw down the nets and begin the task of climbing, picking, combing and shaking the olives out of the trees. We will pick, enjoy fresco lunches in the olive groves and dinners tucked around roaring fires at Villa Reniella. We will press, bottle and label and then we will ship our golden elixir to all our customers’ doorsteps by mid – December.

 


 

I am very passionate about the world of olive oil. The reason is simple. Olive oil is a superfood and an important part of life in Mediterranean countries. It is one of the oldest and healthiest foods, but it can also be one of the deadliest. With the rapid rise of the popularity of olive oil around the world there has been an immense increase in fraud. Where there is money to be made there will always be exploitation . Much of the commercial olive oil on your supermarket shelves is not what it seems. Take two minutes to just Google about the corruption of the world of olive oil or read extracts from Tom Mueller’s best selling book Extra Virginity. It will really shock you. Olive oil can be doctored with other cheaper oils, even with the lowest grade oil called Lampante or lamp oil which is unfit for human consumption. Several years ago in Spain, olive oil was contaminated with a chemical used in the manufacture of plastics – it caused 24,000 people to become sick and over 1000 died. Many of our supermarket brands uses low grade oil, flavored and dyed. Many olive oils whose label proudly pronounce it as Italian or Tuscan are actually lower grade olives from around the world that are packaged and labeled in Italy. There are too many scandals to mention but please take a look at the facts – they are out there for us all to read.

 

Here is what you should look for in a good olive oil:

Extra Virgin: This means it is the first pressing of the olive fruit. Anything other than this is a lower grade.

 

Cold pressed: This means that the olives have been pressed between metal plates or stones to squeeze out the oil, a fairly natural process. If it has not been cold pressed then the oil has been extracted by a chemical process.

 

Organic: It is important to only use organic oil. If the trees are sprayed with pesticides then much of this ends up inside the bottle of olive oil.


Harvest Date: Olive oil like most vegetable oils goes rancid after a few months. Many will have the expiry date on the label, but it is much better to have the harvest date than you really know when the olives were picked.

 

The bottle: Never buy olive oil in a clear container. Light affects the oil dramatically and it is said that the oil can become carcinogenic.


The price: Be realistic about what you pay for Extra Virgin olive oil. You can pretty much guarantee that you get what you pay for. Beware of the word ‘pure’. In the food industry, it means anything but. Again, Google this – you will be shocked.

 

So how do you make sure you are getting a good, healthy fabulous fresh olive oil?

The best way is to order your oil from a farm you trust in Italy, Greece, Turkey, or even California. You should be paying between 30 and 70 dollars a liter. We produce one bottle on average from each tree and it can take us a couple of hours to pick that tree. Alternatively, find an olive oil consortium who take orders in the early fall, pick, press and ship to your door.

 

This is what we do at Villa Reniella, our farm in Tuscany. This year we will produce about 700 liters. When it is sold, there is no more. We go the extra mile and Fedex the bottles to our office in Canada, then on to the customers home. You only have to pay for shipping within Canada and this ensures that you have our wonderful Extra Virgin, organic olive oil for the holidays. It makes for a unique hostess gift or Christmas present.

 

If you would like to order this year’s olive oil please go to my website www.tuscangetaway.com and visit the SHOP.

 

We must appreciate and respect good quality olive oil in the same way as we treat wine.

 

Debbie Travis

 

DEBBIE TRAVIS’ TUSCAN OLIVE OIL, PICKED BY MY FAMILY, ENJOYED BY YOURS.

 

 

Debbie Travis Canada Branding Inc,

1303 Greene Ave, suite 304, Montreal

Email: info@tuscangetaway.com

© 2010-2017 Debbie Travis Canada Branding Inc.

Our property is photographed by George Ross

Pictures of Debbie by Max Rosenstein

Extra shots by Ealanta Photography

Illustrations by Michael A. Hill

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